VisArt: Jurnal Seni Rupa dan Design

Media Interaktif Manfaat Kesehatan Buah Mengkudu Pada Usia 18-29 Tahun Di Kota Palembang

Nanda Rahmadhani Syahputri — 2024-12-29

Noni fruit is known to have various important health benefits, but the main problem in this design is the lack of knowledge, understanding and public acceptance of noni fruit is still very low, especially among generation Z. This design adopts the design thinking method in developing media that can attract attention, increase interest, and encourage action and search for further information about noni fruit. The main objective of this design is to inform the young generation aged 18-29 years in the city of Palembang about the health benefits of noni fruit through an application as the main interactive media. The main media used is interactive media in the form of a special application to introduce the various benefits of noni fruit to the people of Palembang City. This application will be designed using an approach that is attractive and easy to understand by the younger generation, especially Gen-Z, which contains complete information about the health benefits of the fruit. noni which can be accessed or installed via a QR Code, by displaying illustrations of noni characters and displaying application features such as, kudu reminder, kudu kepo, noni content, kudu understand and there are other features which are explained in the design visualization section . In this way, it is hoped that it will help attract generation Z to try processed noni fruit in the city of Palembang.

Kampanye Sosial Khasiat Daun Bidara Untuk Kesehatan Kulit Bagi Remaja Perempuan Usia 14-19 Tahun DI Kota Palembang

Putri Marlina — 2024-12-29

Abstrak : Tanaman (Bidara) yang berpotensi, dijadikan khasiat menyembuhkan untuk penyakit (kulit), bagi remaja perempuan sebagai kecantikan (Yulianto, 2017). Pada perancangan ini menggunakan metode kualitatif dengan pendekatan AISAS yang mempunyai 5 tahapan yaitu Attention, Interest, Search, Action, dan Share. Proses pengumpulan data,observasi, wawancara dan dokumentasi, data. Perancangan kampanye sosial khasiat daun Bidara untuk kesehatan kulit bagi remaja perempuan usia 14-19 tahun di kota palembang, sebagai media komunikasi visual pada pembahasan perancangan kampanye ini. Perancang bertujuan untuk mengenalkan kepada masyarakat terutama kepada remaja perempuan khasiat daun Bidara yang dapat dimanfaatkan sebagai clay mask Bidara untuk kesehatan kulit wajah. Pada perancangan ini menggunakan media-media seperti, motion graphics, poster, x-banner, brosur, feed instagram, totebag, cermin, gantungan kunci, t-shirt, packaing clay mask, pouch.

Branding Tari Sedulang Setudung Untuk Generasi Muda Di Sumatera Selatan

Suci Ramadani Suci — 2024-12-29

One of the typical Banyuasin traditional dances is the Sedulang Setudung Dance, which is usually performed to welcome guests. The main problem faced is how to regenerate the interest of the younger generation in loving and appreciating local arts, one of which is the Sedulang Setudung dance. In overcoming this problem, the author uses the design thinking method for data collection and data analysis through the 5W+1H method (what, why, who, where, why, how), thereby producing an idea that can be applied at the design stage as a problem solving plan that faced. The main aim of this design is to create a branding design for the Sedulang Setudung dance so that it will be popular again with the younger generation. The designs created produce works that are categorized into three media, namely issue media including posters, x-banners, main media in the form of promotional videos, and supporting media including t-shirts, tote bags, stickers, hats, pencil pouches, key chains. and tumblers. The application of this media uses illustrations of dancers, rampai talang batik and other supporting elements. It is hoped that this design can embrace the younger generation. Through this design, it is hoped that it will be able to contribute to introducing and preserving the sedulang setudung dance to the younger generation in South Sumatra.

Analisis Prinsip-Prinsip Desain Pada Karya Ternama Bauhaus

Noah James — 2024-12-29

In the world of visual communication design, the name "Bauhaus" certainly sounds familiar. Apart from being known as an experimental and contemporary result that started the development of modernist design, the Bauhaus had a huge effect on the development of design in the period 1919-1933. His approach to education and the relationship between art, society, and technology had a profound influence on Europe and America long after those countries closed under Nazi pressure. Until the Bauhaus design form has been proven to be a type of design that has survived for a long time. The main problem is to see evidence of various forms of design such as architecture, furniture and interiors today which are the result of the design effect. The main objective is to analyze the design elements of famous Bauhaus works, such as Marcel Breuer's Cesca Chair which was created in 1928. Researchers used qualitative research methods in the form of observation to determine the quality of design works from that period which were proven to survive over time. which is old. The results of this research study show that there was the influence of the thinking of that era or the zeitgeist which formed a main principle in the design of the Bauhaus period, one of which was "form follows function". These rules have had a significant impact on design from that period to the present. Overall, the three Bauhaus principles succeeded in creating a unique, functional, and aesthetic design style. Bauhaus works are not only historical relics, but are still valuable today and provide inspiration for many contemporary designers.

Kampanye Sosial Stop Stigma Lesbian, Gay, Biseksual, Dan Transgender (LGBT) Terhadap Wanita Maskulin Di Kota Palembang

Fatwani Felanty — 2024-12-29

Stigma refers to a negative view or attitude towards the mental, physical, or social aspects of an individual or group, reflecting social disapproval. The presence of the Lesbian, Gay, Bisexual, dan Transgender (LGBT) community with non-normative behavior or appearance often triggers stigma and negative labels, even though the individual does not behave deviantly. The main issue at issue is the assumption that women with a 'tomboy' or masculine appearance are synonymous with lesbian sexual orientation, which is not always true. This research aims to explore the impact of the formation of these views on individuals who experience stigma, as well as efforts to reduce stereotypes in Palembang City. The design method used is the design thinking method applied in various media such as pre-media, main media, and follow-up media. Data collection techniques through observation, questionnaires, interviews, literature and websites. This research will produce various media including posters, t-shirts, tote bags, mirror reflections, Instagram feeds, calendars, pins, key chains, refrigerator magnets, narrative videos and photo stories. It is hoped that the achievements and targets of this design will be able to become informative media that will change the negative stigma of the people of Palembang towards masculine women.

Media Komunikasi Visual Penerapan Prinsip Desain Dalam Buku Cerita Bergambar Aku Ingin Hidup Untuk Anak Sekolah Minggu Umur 7-9 Tahun

Sharon De Gracia Matingo — 2024-12-29

Visual Communication as a medium for applying design principles for designing the picture story book "I Want to Live" for Sunday school children aged 7-9 years. This research applies design principles in designing the picture story book "I Want to Live" for Sunday school children aged 7-9 years. This book is designed to convey a moral message in an interesting way by using colors, typography and illustrations that are appropriate to children's psychology. The research method involves analyzing children's needs, interviews with Sunday school teachers, and trials on the target audience. The results show that appropriate design can increase children's visual appeal and understanding of the message conveyed, making this book an effective and enjoyable learning medium. It is hoped that this research can be a reference for designers and educators in developing visual teaching materials for children.

Analisis Cerita Rakyat “Putri Pinang Gading” Sebagai Media Eksplorasi Budaya Anak Sekolah Dasar

Richieta Angeline — 2024-12-29

Indonesia has a very varied cultural richness, reflected in the various cultures, especially the number of folk tales that represent each region. The main problem of this research is that there are many folk tales that are less popular, even forgotten by society due to factors of contemporary development and globalization, one of which is the folk tale "Putri Pinang Gading" from Bangka Belitung. This is very unfortunate because this story contains cultural values, morals and good character to be emulated, especially by girls. The research method used is a qualitative descriptive research method. The problem solving plan is carried out by analyzing why the story is less popular and the suitability of the story as a medium for cultural exploration for children. The main aim of this research is to utilize this story in storybooks or other educational media that not only introduces Bangka Belitung culture, but also introduces more general Indonesian culture and characteristics, such as mutual cooperation and hospitality. The achievements and targets of this design are expected to be a medium for cultural exploration for elementary school students.

Media Komunikasi Visual Mini Album Too Shy, Too Blind Band Magnolia Celebration

Hannan Hafizh Rizq — 2024-12-29

The music industry continues to be a popular form of entertainment today. The urgency of the problem faced in this research is how to create music popularity by utilizing technological advances that make music easily become famous among the public. problem solving plan by designing visual communication on the Magnolia Celebration mini album entitled "Too Shy, Too Blind". For independent bands like Magnolia Celebration, visuals on mini albums are not only a promotional medium, but are also important to highlight their image and build engagement with the audience. This design uses a qualitative descriptive analysis method through interviews with Magnolia Celebration band members, visual music practitioners, as well as secondary data from the internet. The results show that appropriate visual communication helps strengthen the band's identity, convey the musical narrative, and attract the audience. Thus, the importance of mini album visual communication in strengthening the image and audience involvement as well as providing added value to music promotion.

Analisis Board Game “Everdell” : Ditinjau Dari Strategi Desain Visual Dan Dampaknya Terhadap Pemain

Reza Muhammad Ilham Prakoso — 2024-12-29

The board game industry has now become something that is popular with people from children to adults. Game flow mechanics are crucial to the experience for players. However, attractive visuals are also very important for the playing experience. How the world in the game works, how time rotates in the game. Therefore, the steps that must be taken as a designer or artist in a board game are no less important than the game flow mechanics. This research uses an interview method with the artist who created the Everdell board game, Andrew Bosley. The results of this research show what steps were taken in creating the Everdell board game. What are the challenges as a board game designer? This study aims to find out how to build the right visuals to attract the player's attention and bring the player into the world of the game. This research shows the importance of designing appropriate visual communication as a strategy to strengthen the concept of gameplay in a board game. It is hoped that the achievements and targets of this research will be able to contribute to the development of board games

Analisis Peran Media Cetak Photobook Dalam Mempromosikan Brand Identity Dan Produk Untuk Bengkelmotor Custom Di Kota Tangerang

Andre Siauw — 2024-12-29

Abstract: The rapid development of automotive trends in Indonesia, especially in the field of custom motorbikes, is reflected in the increasing number of custom workshops. However, most still often face challenges in attracting the attention of potential customers. The main problem is the lack of available information, which hinders the introduction of workshops and raises doubts among consumers in Tangerang City. The public's high interest in vehicle modifications underlines the important role of print media such as catalogs or photobooks in introducing brand identity and various products from custom workshops. The main objective of this design is to make this print media, in the form of a custom workshop brand identity, able to be presented effectively to the public, while the variety of products offered can be explained in detail, facilitating better understanding for potential consumers. The research method used is a qualitative method which places greater emphasis on data quality. The expected achievements and targets will be able to contribute to the progress of costume workshops in the city of Tangerang.

Kampanye Visual Makanan Khas Kota Palembang Berbahan Baku Ikan

Tegar Febriansyah — 2024-12-29

Visual Campaign for Typical Palembang Food Made from Fish is the right step because the author wants to introduce and preserve Palembang's Typical Food Made from Fish to Generation Z. The main problem faced is that the existence of Palembang Typical Food is starting to be eroded by the influence of international foods such as western Korean food and dishes are starting to be forgotten by the younger generation, especially Generation Z. The main aim of this design is to introduce the heritage of Palembang City's Typical Food to Generation Z as part of Indonesia's cultural richness which needs to be preserved and created through motion. graphics as a problem solving step. The expected achievement and target of this design is that typical Palembang food made from fish is better known to generation Z and continues to exist amidst the development of various types of food products circulating in the current era of globalization.

Buku Cerita Interaktif Tentang Ikan Kembung Sebagai Sumber 0mega-3 Balita Di Kota Palembang

M. Ihsan Nugraha — 2024-12-29

The First Thousand Days of Life (HPK) is a crucial period in a child's development. Several factors influence this process, including physical, social, emotional, and cognitive aspects. During this time, a child's brain can form a thousand new neural connections every second. Between the ages of two and six, there is rapid growth in the brain regions responsible for cognitive abilities. Nutrition that affects cognitive development in children includes omega-3, a nutrient found in foods such as mackerel. However, fish is less popular among children. The reasons children dislike fish include its fishy smell and a lack of understanding about the nutritional benefits of fish, especially mackerel, by their parents. This issue can be addressed through the knowledge of Visual Communication Design, which plays an important role in creating interactive storybooks that can encourage parents and children to better understand and consume mackerel as a source of omega-3.

Media Belajar Interaktif Untuk Anak Penyandang Disleksia Di Kota Palembang

Amalia Ainunnisa — 2024-12-29

Reading disorders in children are the first step in children's education. Reading is an ability that everyone must have, reading is the key to opening up space for imagination and expanding the learning process which has an impact on the future of every child. This reading disorder is called Dyslexia. Dyslexia has an impact on children ranging from educational, social factors and can even disturb the child's psychology. The main problem faced is how to deal with children who experience dyslexia. The main aim of this design is to overcome children's delays in reading, writing and language at the age of 7-12 years. Children's difficulties in recognizing letters mean that visual communication design plays an important role in producing informative message solutions through color, layout and typography. To produce interactive and effective learning media in solving reading problems, the author uses the design thinking method, so that the resulting interactive learning media is able to increase the ability and motivation to learn to read for children with dyslexia and increase the public's insight into how to prevent dyslexia disorders in children aged 7- 12.

Buku Sebagai Media Komunikasi Visual Promosi Batik Palembang Pada Remaja Usia 17-25 Tahun

Fadhilah Mutiara Salsabilah Soha — 2024-12-29

Batik sebagai salah satu warisan budaya Indonesia yang telah diakui secara global. Batik, dengan keanekaragaman motif dan teknik pembuatannya, motifnya yang mencerminkan kekayaan budaya dan identitas lokal yang berbeda-beda di seluruh Nusantara. Meskipun batik telah mendapatkan pengakuan dunia, namun tidak banyak masyarakat yang mengetahui mengenai keberadaan batik di kota Palembang. Maka dari itu sangat penting dilakukan upaya untuk mempromosikan batik Palembang dengan tujuan memperkenalkan dan mempertahankan nilai budaya agar masyarakat di kota Palembang dapat melestarikan batik Palembang. Perancangan ini menggunakan metode design thinking yang mempunyai 5 tahapan yaitu Empathize, Define, Ideate,Prototype, Test. Dalam perancangan promosi ini adapun media media yang di hasilkan adalah buku, ambient media mobil, poster, brosur, kemeja, slingbag, slingbag pouch, pouch, notebook, stiker, dan gantungan kunci. Perancangan ini bertujuan agar masyarakat dapat mengetahui mengenai keberadaan Batik Palembang serta dapat melestarikan dan menghadirkan produk produk batik Palembang yang inovasi dalam desain ataupun fungsi dikehidupan sehari hari.

Membangun Narasi Visual Melalui Desain Karakter: Studi Kasus Karakter Ikonik

Alex Sapmayada — 2024-12-29

This study discusses the important role of character design in building effective visual narratives through a case study of iconic characters in pop culture. Character design serves as a narrative medium that is able to convey stories and build emotional connections with the audiences. This study uses a qualitative method with a case study approach, where data is collected through content analysis on online discussion platforms such as Fandom and YouTube, as well as an open-ended questionnaire survey. The results of the study indicate that visual elements such as silhouette, palette, and exaggeration in character design can provide story clues and support the storyline consistently. The findings are in line with the theory of visual storytelling which states that each visual element provides certain values and messages. This study is expected to provide insights for designers to create characters that are not only memorable but also able to become strong and relevant narrative media.

Komunikasi Visual Pengenalan Tanjak Dan Rumpak Sebagai Pelengkap Pakaian Adat Khas Palembang

Novriansyah Wirawan — 2024-12-29

Songket is a fabric originating from Palembang, the process of making songket fabric uses gold and silk threads, which gives the fabric a shine and luxury. Songket cloth is also used in other traditional clothing such as Tanjak and Rumpak. Tanjak is a headband commonly worn by men in Palembang city. In addition to Tanjak Rumpak is also a traditional clothing of Palembang city which is worn on the waist of men as a complement to the typical Palembang traditional clothing. Along with the changing times there are many mistakes in the use of Tanjak and Rumpak such as wearing Rumpak below the knee used by single or unmarried men. Therefore, this design aims to create a promotional media for this typical Palembang traditional clothing to be better known for its history by the wider community in Palembang city. This promotional media design uses the 5W+1H method which focuses on innovation by utilizing designer tools. This approach aims to combine technology, user needs, and cleanliness. The result of this design is that an effective and attractive visual approach is very important. This helps to increase the awareness and appreciation of people in Palembang City towards Tanjak and Rumpak,.

Pemanfaatan Limbah Kayu Menjadi Produk Mainan Edukatif Bagi Anak-Anak Di Kota Palembang

M.Faiz Ghozi faiz — 2024-12-29

Wood waste is wood residue or parts of wood that are considered no longer of economic value, usually the remaining pieces of wood consist of several pieces, 25% -30% of the volume of wood material. The main problem is that wood waste has an impact on the environment and human life, such as the accumulation of wood waste which is often left to rot, piled up, or even burned. Then environmental pollution occurs, usually wood that is no longer used by the furniture industry often ends up as waste that pollutes the surrounding environment. The design method used is the Design Thinking design method with a 5W+1H data analysis approach. Therefore, it is hoped that the problem solving plan in designing wood waste can be utilized into educational toy products that are beneficial for children in the city of Palembang.

Peranan Analisis Elemen Logo Dan Visual Identitas Dalam Pembangunan Brand: Studi Kasus Aksara Buana

Muhammad Anindya Suryo Adiningrat — 2024-12-29

A logo is part of the visual identity which is a marker of the company's brand. We know that people in the past have used logos as a means of worship and prayer. Apart from that, logos are also used as symbols of the family and then used in companies for their brands and marks. The design of a logo intersects with visual identity because without visual identity, the logo and company profile cannot be created according to the client's wishes. This research aims to analyze the logo elements used in the Aksara Buana logo, apart from the importance of consistency and harmony, where creating a brand requires visuals that the audience can remember. The main problem is how to align, shape and design principles of the buana script logo. The results found in this research are that modern design prioritizes simplicity and flexibility in use on various platforms. It is hoped that the achievements of this research will be able to contribute to the development of logo design, especially in the realm of Visual Communication Design.

Kampanye Sosial Pentingnya Penggunaan Sunscreen Sebagai Upaya Pencegahan Dampak Buruk Sinar UV Terhadap Kulit Pada Remaja Usia 12-17 Tahun Di Kota Palembang

Dita Aulia — 2024-12-29

Excessive UV rays will have a negative impact on the skin, one of the negative effects of which is sunburn and can even cause skin cancer. The main problem faced is that there are still many people who do not know the dangers of UV rays on the skin and not many people know how to prevent them. This design has the main objective, namely to carry out a campaign, namely to encourage teenagers aged 12-17 years to use sunscreen to avoid this exposure. Here using several methods, one of which is collecting data through questionnaires, the results of this collection can be concluded that there are still many people in Indonesia who underestimate the use of sunscreen, especially men who collected the largest amount of data in the questionnaire regarding why they don't use sunscreen. This UV light campaign presents a unique campaign regarding the invitation and use of sunscreen properly and correctly, as well as helping in choosing the right sunscreen for the skin.

Kampanye Penggunaan Earphone Yang Aman Bagi Kesehatan Telinga Di Kota Palembang

Shafa Naila Dyana — 2024-12-29

The age of development is increasingly advanced in a sophisticated era of hearing-bound audio, the Earphone, which is a small audio device used by users by pressing or inserting it into their ear channels. This campaign was designed comprehensively, ranging from problem analysis to the development of visual strategies and concepts relevant to the people of Palembang. In-depth research highlights ear health risks due to unwise use of earphones, and this campaign aims to raise public awareness. The campaign uses visual elements such as ears and urban imagery, as well as various media such as motion graphic videos, posters, t-shirts, and leaflets to reach a wide audience. Exhibition results show the campaign is effective in changing people's behavior, raising awareness of the importance of safe use of earphones, and providing a basis for continuous education in maintaining hearing health