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Hamid Halin, Nandan Limakrisna and Agus Setyo Pranowo 2025. The Dynamics Of Students’ Decisions In Palembang In Buying Local Clothes Amid The Dominance Of Imported Clothes, Reviewed From The Lifestyle Expected Value Perspective Price Perception. Jurnal Bisnis dan Manajemen (JURBISMAN). 3, 4 (Dec. 2025), 891–906. DOI:https://doi.org/10.61930/jurbisman.v3i4.1324.