VisArt: Jurnal Seni Rupa dan Design

Perancangan Kids Wear Inspirasi Karakter Tokoh Dalam Film Inside Out 1

Putri Aprillia Sari Endah — 2026-06-29

The limited availability of children’s fashion designs that are able to integrate emotional psychology and learning values in an integrated manner became the background of this research. This research aims to produce a children’s wear collection that represents the characters and emotional expressions of the characters in the film Inside Out 1 through a communicative, expressive, and child-appropriate design approach. The novelty of the research lies in the visualization of emotional characters into expressive and educational kids wear designs. The method used is the threestage design process by Labar & Sokolowski which includes problem definition & research, creative exploration, and implementation through character analysis, as well as the exploration of color, shape, proportion, and texture. The results of the research produced six kids wear designs representing emotional characters and one combination design displaying emotional harmonization. The research concludes that the visualization of emotional characters can be effectively applied in children’s fashion design, resulting in visually attractive designs and having educational value in introducing emotions to children. The results of this research are expected to become a reference for the development of children’s fashion design based on emotional education

Perancangan Typeface Adaptasi Dari Motif Rumpun Biluluk Kabupaten Aceh Barat Daya

Ampoen Fachrial — 2026-06-29

The design of a typeface adapted from the rumpun biluluk motif represents an effort to preserve the culture of Southwest Aceh through the medium of typography. The rumpun biluluk motif, inspired by the traditions of manoe pucok and the pho dance, is modified into visual elements of letters to create a new identity in the field of typography. This research employs a qualitative method through literature study, observation, and 5W+1H analysis. The design process encompasses idea synthesis, form exploration, stylization, manual sketching, digitization using Adobe Illustrator, and font programming with FontLab. The resulting typeface, named Rumbiya Typeface, is categorized as a display typeface in OTF (OpenType Font) format, which can be utilized across various digital devices. Rumbiya Typeface functions not only as a graphic design work but also as a cultural preservation strategy, reinforcing the existence of the rumpun biluluk motif and opening opportunities for its application in communication media and creative products. Thus, this work is expected to serve as a new visual identity that represents the cultural richness of Southwest Aceh

Analisis Karya “Kilau Harapan” Sebagai Kritik Sosial

Fenita Risma Wardhani — 2026-06-29

This study examines the visual interpretation of the fairy tale The Little Match Girl by Hans Christian Andersen in a relief print artwork entitled “Kilau Harapan”. The artwork addresses issues of poverty, child neglect, and escapism through a symbolic and surreal visual approach. This study aims to examine the relationship between visual elements, symbolism, and the social criticism represented in the artwork. The research employs a descriptive qualitative method using Edmund Burke Feldman’s art criticism approach, which consists of description, formal analysis, interpretation, and evaluation. Data were collected through artwork observation, visual documentation, and literature review related to visual interpretation, semiotics, and relief printmaking. The findings show that Kilau Harapan represents the emotional experiences of the main character through visual symbols such as matchlight, golden threads, and imaginative worlds as forms of hope and escape from harsh social realities. Beyond its aesthetic value, the artwork also implicitly conveys social criticism regarding poverty and child neglect through a symbolic and emotional visual approach

Analisis Karya Seni Grafis “Thirteen Lights” Menggunakan Metode Kritik Seni Feldman

Tatiana Helga Alrifzkha — 2026-06-29

The phenomenon of Korean Pop (K-Pop) has had a major influence on the development of visual culture and the creativity of younger generations, including in the creation of artworks. Artists’ interest in popular culture can become a source of inspiration in producing artworks that contain aesthetic value and social messages. This study aims to analyze a high-relief printmaking artwork entitled Thirteen Lights using Edmund Burke Feldman’s art criticism method. The artwork was inspired by the South Korean boy group Seventeen, which represents togetherness, solidarity, and mutual support among its members. The study employed a descriptive qualitative method through the stages of description, formal analysis, interpretation, and evaluation. The results show that the artwork possesses strong visual qualities through a centralized composition, expressive lines, contrasting colors, and visual symbols that create a dynamic impression. The artwork represents togetherness, solidarity, and collective support in the lives of young people inspired by Korean popular culture. The artwork not only has aesthetic value but also reflects the influence of the Korean Wave on the development of contemporary visual art. This study is expected to serve as a reference for the analysis of artworks inspired by popular culture.

Buku Ensiklopedia Motif Songket Palembang Sebagai Media Pelestarian Kearifan Lokal Bagi Generasi Muda

Muhammad Ibrahim Daud — 2026-08-05

Palembang songket is one of Indonesia’s cultural heritages that holds significant historical, aesthetic, and philosophical values. However, amid globalization and the rapid growth of popular culture, young people’s interest in local culture, including Palembang songket, has gradually declined. The design of the Palembang Songket Motif Encyclopedia aims to present a visual information medium that introduces, documents, and preserves Palembang songket motifs in an educational and engaging way, particularly for the younger generation. The design process applies a visual communication design approach by adapting Palembang songket motifs as the main visual identity. The Umpak Pangkal motif was selected as the big idea due to its philosophical meaning as a foundation and an introduction, which aligns with the function of an encyclopedia as an initial gateway to knowledge. The encyclopedia content includes a brief history of Palembang songket, classifications of motifs, ornamental structures, and symbolic color meanings derived from the traditional motif color nomenclature. The final outcome consists of the main medium in the form of an encyclopedia book, supported by promotional and follow-up media such as posters, x-banners, calendars, wall clocks, ID cards, and merchandise. This design is expected not only to serve as an informational medium but also as a cultural education and appreciation tool that enhances public awareness of the cultural values of Palembang songket while presenting tradition in a visually modern and relevant manner

Visualisasi Heroik Makhluk Mitologi: Analisis Ilustrasi Desain Karakter Genderuwo Penjaga Mata Air Desa Ngrundul

Fatikha Dahayuna Qaulansadida — 2026-08-05

The availability of clean water in Ngrundu, Klaten faces a decline in ecological awareness due to the water spring preservation myths. Conventional perspectives mistakenly identify Genderuwo as a destructive horror figure, thereby eroding the conservation values behind gayam trees as natural water binders. This study aims to produce a radical visual reconstruction of Genderuwo as a Water Spring Protector into a heroic figure through digital illustration. The method used is descriptive qualitative based on practice-based research. The design results manifest in a fictional character named "Ruwo" with an ideal warrior body proportion (1:8), dominant stable geometric shapes, traditional Klaten lurik fabric, hair textured with gayam root, and an emerald green color palette. The conclusion shows that aesthetic modifications of colored manga style can shift the audience's paradigm from terror to empathy and admiration. The benefit of this research provides a scientific contribution in the form of an admiration-centric conservation approach model as well as a visual prototype that elevates the status of local mythological creatures to the international creative industry stage

Analisis Semiotika Roland Barthes Pada Visual Video Musik “Cosmic” Oleh Red Velvet

Fazkia Putri — 2026-08-05

Red Velvet's music video "Cosmic," released on June 24, 2024, features a classic European fairy tale storybook illustration style and openly acknowledges being inspired by Ari Aster's folk horror film Midsommar (2019). Behind its bright and colorful visuals, the video conceals a hidden narrative that has rarely been examined. This study aims to uncover the denotative, connotative, and mythical meanings within the music video using a descriptive qualitative approach grounded in constructivism, guided by Roland Barthes's three-stage semiotic model. Data were collected through non-participant observation and documentation of seventeen key scenes captured as screenshots, then analyzed progressively from denotation to connotation and myth. The findings reveal that the music video constructs a pagan ritual narrative, in which a female figure who falls from the sky is captured and turned into a sacrificial offering by Red Velvet and their ritual community, ultimately transforming into a worshipped sun deity. These findings demonstrate that K-pop music videos can serve as rich objects of visual study, while also showing how Western horror myths are tamed into a narrative of worship within the South Korean creative industry

Analisis Startegi Kreatif Iklan Marjan 2024 “Putri Hijau Dan Desa Kehidupan"

Dhea Arien Febrianie — 2026-08-05

This study aims to analyze the creative strategy of using storytelling through Indonesian traditional and cultural narratives with a cinematic concept in PT Lasallefood Indonesia's 2024 Marjan Syrup advertisement entitled "Putri Hijau dan Desa Kehidupan". The advertisement successfully attracts audience attention and conveys implicit messages through its presentation. This study employs a qualitative descriptive method with a content analysis approach. The stages of analysis are conducted by describing the advertising elements, including the advertiser, message, media, target audience, and consumer response. Furthermore, the analysis uses Ferdinand de Saussure's semiotic theory to examine the implicit meanings contained in the advertisement, as well as the AIDA (Attention, Interest, Desire, Action) model to analyze its creative strategy. The results indicate that the implicit messages conveyed in the advertisement can encourage audiences to engage more deeply, both in product purchases and digital interactions. The findings also show that the use of visualization is highly effective in attracting audience attention, and that delivering messages through appealing visuals can enhance product recognition and stimulate consumer interest. In conclusion, the creative strategy implemented by PT Lasallefood Indonesia in the 2024 Marjan Syrup advertisement "Putri Hijau dan Desa Kehidupan" has been effective in fulfilling both the AIDA elements and the semiotic aspects of the advertisement

Analisis Strategi Kreatif Pada Iklan Pocari Sweat Ramadhan Oleh Fadil Jaidi Dan Pak Muh 2025

Hesti Munira — 2026-08-09

This study analyzes the Creative strategy employed in the 2025 Ramadan advertisement of Pocari Sweat featuring influencer Fadil Jaidi and his father, Pak Muh, produced by Dentsu Creative Indonesia. The advertisement, entitled “Cairan Tubuh Bocor, Emang Bikin Horor” (Leaking Body Fluids Is Truly Horrifying), adopts a horror-comedy approach that has rarely been utilized in Ramadan-themed advertising in Indonesia. This research employs a qualitative descriptive method with a descriptive approach. The analysis begins with a description of the advertising elements, including the advertiser, message, media, target audience, and consumer response. Furthermore, the study examines the visual and verbal messages contained in the advertisement and applies the AIDA model as the analytical framework. The findings indicate that the use of horror genre parody combined with familiar influencer figures successfully generated high audience attention, achieving 108 million views and 659,000 engagements across various digital platforms within one week of its release. The advertising message is delivered through humor and cultural references that reinforce the brand positioning of “Ion Tahan Bocor” (Leak-Proof Ions). The study concludes that a Creative disruption strategy through the combination of genre blending and influencer marketing is effective in increasing brand awareness and consumer purchase intention during the Ramadan period

Analisis Strategi Iklan Royco “Formula Baru Dengan Rasa Ayam 50% Lebih Kuat” Tahun 2024 Dalam Menarik Perhatian Konsumen

Marcella Dea Yunike — 2026-08-09

This study begins with the problem of how the Royco advertisement version "New Formula with 50% Stronger Chicken Flavor! Makes Different Hands, Same Taste!" attracts consumers' attention through the visual and verbal elements displayed. This study uses a qualitative method with a descriptive approach. The analysis was carried out by describing the elements of the advertisement, such as visuals, color, and narrative, then examining their role in each stage of AIDA. Data were obtained through observations of the Royco advertisement version "New Formula with 50% Stronger Chicken Flavor! Makes Different Hands, Same Taste!" in 2024. The results show that the Royco advertisement successfully implemented the AIDA model effectively through appetizing food visuals, clear product messages, and memorable slogans. Saussure's semiotic analysis shows that the color, packaging, character expressions, and the claim "50% Stronger Chicken Flavor" contain meanings that strengthen the product's image as a practical, delicious, and trusted cooking spice. The conclusion of the study shows that the Royco advertisement version "New Formula with 50% Stronger Chicken Flavor! Makes Different Hands, Same Taste!" Royco is effective in attracting consumer attention through the application of the AIDA model and the use of meaningful visual and verbal cues. These elements successfully build a product image that is delicious, practical, and high-quality, and encourage consumer interest in using and purchasing Royco products

Strategi Komunikasi Pemasaran Melalui Pesan Visual Dan Verbal Pada Iklan Dana Tahun 2019

Putri Rossiyani Rezeki — 2026-08-09

This study aims to analyze the visual and verbal messages contained in DANA's 2019 advertisement as a digital marketing communication medium. The research employed a descriptive qualitative method using visual communication analysis and the AIDA (Attention, Interest, Desire, Action) model. Data were collected through observation of the DANA advertisement video uploaded on YouTube and supported by relevant literature studies. The findings indicate that visual messages are conveyed through the dominant use of blue color as brand identity, simple typography, cheerful character expressions, and depictions of daily transaction activities that represent ease of use. Meanwhile, verbal messages are communicated through narration and slogans emphasizing speed, security, and convenience in digital transactions. The combination of visual and verbal messages successfully builds DANA's image as a modern, reliable, and user-friendly digital wallet service. The study concludes that DANA's 2019 advertisement effectively communicates its message to audiences and strengthens brand identity in the digital financial technology industry

Representasi Diri Terhadap Lingkungan Sekitar Dalam Seni Grafis Teknik Cetak Tinggi

Muhammad dava Ganindra — 2026-08-18

This art creation article discusses self-representation toward the surrounding environment in relief printmaking. The main issue is how personal experience, social interaction, and the search for identity are visualized through the visual character of relief printing. The concept is derived from the artist’s experiences within campus life, family, friendship, career orientation, and love. The method applies an art creation process consisting of exploration, design, embodiment, and evaluation. Exploration was conducted through personal observation, literature review, and analysis of relevant artworks. Design included sketching, symbolic arrangement, and compositional selection. The embodiment stage was carried out through linocut on lino rubber and printed on linen paper. The results show that relief printmaking can express personal experience through strong lines, carved textures, contrast, and figurative forms. The works serve not only as personal expression but also as a reflective medium about the relationship between individuals and their social environment

Buku Ensiklopedia Ikan Kecublang Khas Musi Banyuasin Sumatera Selatan

Paulina — 2026-09-03

The design of the Kecublang endemic fish encyclopedia book special for Musi Banyuasin in South Sumatra aims to produce educational media to introduce Kecublang fish to children aged 10–12 years. This design was motivated by the lack of information media that discusses Kecublang fish specifically with an interesting, informative, and easy-to- understand presentation by children. Kecublang fish is part of the local biodiversity that needs to be introduced to the younger generation so that its existence is known and appreciated. The methods used include observation, interviews, literature studies, and documentation to obtain data about Kecublang fish and the information needs of the target audience. The data is the basis for determining the visual concept and the preparation of information in the book. The design process includes determining concepts, color selection, typography, illustrations, and layouts according to the characteristics of children aged 10–12 years. The result of the design is in the form of an encyclopedia book that contains introductions, characteristics, types, habitats, food, and threats to the existence of Kecublang fish. This book is expected to be an alternative learning medium to increase children's knowledge and concern for biodiversity and the local environment in Musi Banyuasin