The Dynamics Of Students' Decisions In Palembang In Buying Local Clothes Amid The Dominance Of Imported Clothes, Reviewed From The Lifestyle Expected Value Perspective Price Perception

Authors

  •  Hamid Halin  Program Studi Doktor (S3) Ilmu Manajemen Sekolah Pascasarjana Universitas Pakuan
  •  Nandan Limakrisna  Program Studi Doktor (S3) Ilmu Manajemen Sekolah Pascasarjana Universitas Pakuan
  •  Agus Setyo Pranowo  Program Studi Doktor (S3) Ilmu Manajemen Sekolah Pascasarjana Universitas Pakuan

DOI:

https://doi.org/10.61930/jurbisman.v3i4.1324

Keywords:

Lifestyle, Expected Value, Price Perception, Purchasing Decisions

Abstract

This study aims to examine the influence of Lifestyle, Expected Value, and Price Perception on Purchasing Decisions. Data were collected from 366 student respondents in Palembang and analyzed using Structural Equation Modeling (SEM). The results showed that all three independent variables (Lifestyle, Expected Value, and Price Perception) had a positive influence on Purchasing Decisions. This finding confirms that in the context of purchasing local fashion products, price and value factors must be managed by strengthening brand image first.

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Published

2025-12-12

How to Cite

Hamid Halin, Nandan Limakrisna, & Agus Setyo Pranowo. (2025). The Dynamics Of Students’ Decisions In Palembang In Buying Local Clothes Amid The Dominance Of Imported Clothes, Reviewed From The Lifestyle Expected Value Perspective Price Perception. Jurnal Bisnis Dan Manajemen (JURBISMAN), 3(4), 891–906. https://doi.org/10.61930/jurbisman.v3i4.1324

Issue

Vol. 3 No. 4 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)

Section

Articles

License

Copyright (c) 2025 Hamid Halin, Nandan Limakrisna, Agus Setyo Pranowo

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.